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Marketing partnerships

Go Local First logo on table

Businesses that play a role in tourism can sign up to our Tourism Memberships Program and be part of our destination story to help drive visitors to the region so they can experience everything we have to offer.

Tourism Marketing and Development Prospectus 2019/20

We've recently updated our Tourism Marketing and Development Prospectus. Read more about how we are working to develop and market our tourism industry at local, regional and state levels, our partnerships and how you can get involved.

Tourism Marketing and Development Prospectus 2019/20 (PDF, 2.2 MB)

Tourism memberships

As part of our COVID-19 support, Mount Alexander Shire is offering tourism businesses a free 12-month membership. This is suitable for any business that offers an experience for walk-in visitors and wishes to work more collaboratively with Mount Alexander Shire Council and the local tourism industry to develop and sustain our visitor economy.

A membership entitles the business to a listing on the tourism website, promotion through social media and public relations opportunities, brochures in the Visitor Information Centre, and business advice and support. Businesses that would benefit include tour operators, attractions, art/culture venues, accommodation, retail or a cafe/restaurant/winery/brewery.

For accommodation providers, the membership cost is normally $110 per year + a 10% commission on all bookings made via the online booking platform. We have waived the membership cost but the commission will still be charged per booking.

For all other businesses, you will take up the Tourism Go-Getter membership, normally valued at $200 per year.

Please note: All existing tourism members are entitled to a complimentary 12-month extension of their membership.

For more details or to take up this offer, please contact the tourism team or complete the tourism membership form.

Castlemaine, Maldon and Surrounds Official Visitor Guide (OVG)

The Official Visitor Guide for Castlemaine, Maldon and Surrounds is an inspiring and informative printed tourism publication that contains the best of the region in one neat little package. These guides are used by local, interstate and international visitors as a planning tool in both the lead up to a trip, and whilst they are in the destination. It helps them to navigate their way around and get the most out of their experience.

The 2021 Official Visitor Guide features the Mount Alexander Shire and the wider region in a one cover format with approximately 50,000 copies printed.

The guide is distributed throughout visitor information centres across Victoria including key destinations such as Melbourne CBD and to visitors and locals at the Castlemaine & Maldon Visitor Information Centres plus more…

A copy of the current guide and be viewed or downloaded from the tourism website

For further information on ad sizes and prices for the 2021 guide please see the OVG media kit. If you would like to advertise please complete this booking form and email to

Contact us

If you would like to find out more about our Tourism Memberships Program contact:
Lana Lee, Tourism Marketing and Development Officer

For any visitor services enquiries, please reach out to our friendly team at the VICs.

Castlemaine Visitor Information Centre
Market Building, 44 Mostyn Street,
Castlemaine, 3450
Phone: +613 5471 1795 or 1800 171 888

Maldon Visitor Information Centre
Shire Gardens, High Street,
Maldon, 3463
Phone: +613 5475 2569 or 1800 171 888

To find out what to see and do in the region, please visit

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