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Event planning

Australia Day 2020 Photo Diana Domonkos

Planning and running events in Mount Alexander Shire

Mount Alexander Shire welcomes the wide range of diverse events held across the region. These include festivals, exhibitions, fairs, agricultural shows, bike road races, markets, celebrations, large sporting events and concerts.

To assist event managers, we have designed a comprehensive event toolkit. This guides event organisers through relevant permits and approvals and how to access marketing and logistical support from Council. It also provides organisers with helpful information on running safe, successful and sustainable events.

If you have any questions, please contact the Venues and Events Officer at

Event Registration Form

All events are required to complete and submit an Event Registration Form at least 12 weeks prior to the event.

Council's Event Toolkit

The Event Toolkit provides information about running an event in Mount Alexander and the permits you may require. Please read this kit before completing your registration. The toolkit also contains templates of planning tools to help you with your event planning.

Event Toolkit

You can also download event planning document templates below. They are saved as a word version for you to use when planning your event below. The templates include
– Emergency Management Plan template
– Risk Management Plan template
– Stakeholder letter template
– Event plan checklist
– Event plan template
– Marketing Plan template

Download the templates here.

Funding for your event

Apply for funding support for your event

The next round of funding will open on February 2023 for events held in the second half of 2023.

Quick Response Events Grants are currently available for events held before 30 June 2023: Apply here!

View the Program Guidelines for details

Mount Alexander Shire Council allocates funds each year to support events in the local community that align with the goals in our Council Plan 2021-2025 and other strategic directions.
The Events Grants program provides a transparent and equitable process for local groups and organisations to seek funding and in-kind support from Council.

Funding can be used for a wide variety of event related costs such as:
- Venue Hire
- Equipment Hire
- Wash Against Waste Trailer
- Marketing
- Traffic Management
- and much more, please refer to our guidelines below for more details.

The Program aims to provide support to events that:

• Foster community, economic and/or cultural development in Mount Alexander Shire
• Consider impacts on the environment and surrounding community
• Are accessible, inclusive and welcoming of everyone
• Are safe and compliant.

Regional Events Fund and Regional Community Events Fund

Visit for eligibility criteria and further information.

Marketing your event

Event Calendar

Mount Alexander Shire Council is keen to assist event organisers with promoting their community events.
We can do this by including your event in our online event calendar on the Tourism website.

To add your event to our What's On section simple fill out the online form via this link.
Your request will then be automatically sent to us for approval.

Event Boards

There are 12 event board available for community use to promote events
throughout the shire. There is no cost to have your signs on display, however the cost to produce the sign,
install and remove are the responsibility of the event organisers.

You can book a slot on our Event boards HERE

View more info and locations of all events boards throughout the shire here.

Selling tickets

We also provide a ticketing service, to help you sell your tickets online at the click of a button!

If you are planning on holding an event in Mount Alexander Shire you can now sell your tickets through Mount Alexander Box Office.

Tickets listed through our box office may be purchased online at any time or at our Visitor Information Centre, which is open 9.00am to 5.00pm every day of the year (excluding Christmas Day).

Some benefits of this service are:

  • We are able to provide customers with a consistent point of contact. They know they can always call / attend our Box Office to retrieve their tickets, book tickets, ask questions etc.
  • We are able to gather the necessary information about our customers to ensure their visit to the event is a pleasant one – this is mainly for customers who have access requirements. We make notes of this and ensure that the event organisers know about any requirements on the day.
  • We can provide a one-stop-shop for the community to see what is on in the shire and buy tickets anytime.
  • The fees are relatively low compared with other booking services.
  • Fees paid to the Shire will be invested in the local community.

Fees and charges:
50 cents per ticket + 3% of total sales (25 cent credit card fee if applicable)
Free events can still be ticketed and listed on the website. There are no fees for this.
We recommend venue hirers build the fees into ticket prices.
Our fees include listing the event on our tourism and Council website and making sales over the counter from the Visitor Information Centre which is open daily (including public holidays).

To list your event, simply download the box office application form and send to events@mountalexander.vic,

For more information contact the Venues and Events team via events@mountalexander.vic, or 5471 1700.

Visit the online box office here.

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