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Modern and vibrant – Mount Alexander Shire Council’s refreshed look

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Council has updated its look to reflect the shire’s inclusive, creative and vibrant vision for the future.

23 June 2022

Mount Alexander Shire Council has updated its look to reflect the shire’s inclusive, creative and vibrant vision for the future.

This refreshed brand identity came after last year’s community vision showed that the community wants to be seen as vibrant, modern and welcoming. The change also reflects input from Councillors and Council staff.

It features a modern take on the original Council logo, incorporating the existing mountain and tree motif, and includes a vivid foliage green to recognise the natural environment, alongside a beautiful red that pays homage to the shire’s sunsets.

Mount Alexander Shire Mayor, Cr Bill Maltby, said he very much liked the new design, which reflected the shire’s dynamic, artistic and welcoming population.

“The original logo and branding was developed nearly thirty years ago, and the shire has changed a great deal since then.

“Mount Alexander Shire is home to a vibrant, caring and forward-thinking community and I’m happy to see our brand get a touch of paint, so it reflects those values. We’re keeping the classic icon of the mountain and its eucalyptus trees, though. It’s important to keep some continuity,” he said.

People will start to see the change on Council’s digital platforms from mid-June, and on township signage, banners, stationery and reports thereafter.

“We recognise that it is important to keep cost and material waste to an absolute minimum, so the community will see the new logo rolled out progressively as opportunities arise to replace old signs and as new documents are printed,” said Darren Fuzzard, Chief Executive Officer at Mount Alexander Shire Council.

One of the features of the refreshed branding is the inclusion of an Acknowledgement of Country artwork, which enables Council to visually acknowledge the Dja Dja Wurrung and Taungurung People as the traditional custodians of the area.

“We’re really pleased to be able to incorporate a dedicated piece of art from Daikota Nelson, a local Dja Dja Wurrung artist, in our visual material”, said Mayor Maltby.

“Taking care to properly acknowledge the traditional custodians of the area is an act of reconciliation, and the artwork can be used across our communications.”

“We’re excited to share Council’s new look with residents and visitors, and I’m confident it’ll add to the charm of our region,” said Mayor Maltby.

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