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Wondering how to market your business?

Mary and Phi out the front of their shop Super Hero

Learn how to market your business at Council's next small business workshop.

Thursday 10 May 2018

Marketing is a vital tool to establish your brand and build a loyal customer base. Without it, your customers will struggle to find you or even know what your business does.

Find out what it takes to make your business stand out from the crowd at this interactive two-hour workshop coordinated by Mount Alexander Shire Council.

“Come along and learn how to build your own marketing strategy from the ground up, set marketing goals that work and select the right activities for your business,” said Eva Parkin, Economic Development Officer, Mount Alexander Shire Council.

Spanning market research, online, social media and customer service, this workshop will arm you with practical tools and templates, expert tips, and a head start on where to access the right support in future.

“Whether you’re an established business or are just starting out, you’ll gain essential skills to help plan for your success,” said Ms Parkin.

Mary Macintyre of Super Hero – the new Banh Mi pop-up on Forest Street in Castlemaine – recently participated in another small business workshop and took away lots of great business strategies.

“The facilitator was knowledgeable, engaging and concise. It demystified the whole process of business planning and helped us to define our purpose and vision for Super Hero,” said Ms Macintyre.

“I would recommend these workshops not only to budding entrepreneurs but also for those who seek to grow or improve their existing business.

“We are so lucky to have such an accessible and affordable resource right here in Castlemaine. I’m looking forward to the next workshop,” she said.

Workshop details

What: Marketing Your Business: How to get it right the first time
When: 5.45pm for a 6.00pm start to 8.00pm on Monday 4 June
Where: Civic Centre – Council Chambers, Enter via Lyttleton Street, Castlemaine
Cost: $20
Register: Follow links to the Eventbrite website at www.mountalexander.vic.gov.au/Business_resources.


Image: Local business person Mary Macintyre of Super Hero (pictured with husband and business partner Phi Ly) said Council’s workshops are a great way to grow skills and is looking forward to heading along.


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