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Go orange to support gender equality (25 Nov – 10 Dec)

Orange decorations on a wall at Council with two staff members

Go orange and show your support for the campaign to end violence against women and girls.

Wednesday 14 November 2018

Businesses in Mount Alexander Shire are encouraged to go orange for 16 days to show their support for gender equality. The best window display will win a $200 prize.

The #respect campaign led by the Mount Alexander Family Violence Prevention Network, is part of Victoria Against Violence which aims to change the culture that drives family violence.

It coincides with the global 16 Days of Activism Against Gender Based Violence campaign to challenge violence against women and girls around the world.

The campaign runs each year from 25 November, the International Day for the Elimination of Violence against Women, to Human Rights Day on 10 December.

Local businesses are invited to take part by creating an orange window display for the 16 day #respect campaign. Orange is designated by the United Nations to symbolise a brighter future without violence.

“The #respect campaign is a really positive way to start a conversation about the need for gender equality and how it can help prevent family violence,” said Nicki Renfrey, Chair, Mount Alexander Family Violence Prevention Network.

“Gender inequality is a key driver of family violence. We are encouraging all businesses in our community to show their support and help raise awareness,” she said.

The business with the most innovative window display will win their choice of a two hour session small business mentoring service or a $200 pre-paid visa card.

For the chance to win, businesses must upload a photo of their window display to Instagram or Facebook with the hashtag #RespectMA by 10 December.

Entries will be judged by Mount Alexander Family Violence Prevention Network. The winner will be announced on Monday 17 December on Council’s Facebook page.

Starter kits with templates, coloured paper, posters and printed resources are available from Monday 12 November for businesses to collect from the Civic Centre in Castlemaine.

For more information about #respect and how to get involved contact Mount Alexander Shire Council on 5471 1821 or email info@mountalexander.vic.gov.au. For information about Victoria Against Violence visit www.respectvictoria.vic.gov.au.

The Mount Alexander Family Violence Prevention Network membership consists of representatives from the Central Victorian Primary Care Partnership, Victorian Police, Castlemaine Health, Mount Alexander Shire Council, Castlemaine Community House, Centre for Non-Violence, Castlemaine Secondary College, Maldon Neighbourhood Centre, Maldon Hospital, Castlemaine District and Community Health, Sports Focus and Castlemaine Women’s Alliance.


Image: Council’s Sharna Cropley and Tammy Beckworth are encouraging businesses to go orange as part of the #respect campaign.


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