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Support gender equality with orange

Grainger Legal shopfront decked out in orange in support of gender equality.

Monday 28 October 2019

After a successful campaign last year, businesses in Mount Alexander Shire are invited to again go orange for 16 days to show their support for gender equality.

The #RespectMtAlex campaign aims to change the culture that drives family violence. The campaign is led by Mount Alexander Family Violence Prevention Network and is part of Respect Victoria’s ‘Respect Women: Call It Out’ campaign.

“We’re looking for local businesses to show their support and create an orange window display for the 16 day #RespectMtAlex campaign,” said Nicki Renfrey, Chair, Mount Alexander Family Violence Prevention Network.

“We know that gender inequality is a key driver of family violence. The campaign is a positive way to start a conversation about the need for gender equality and how it can help prevent family violence,” she said.

“We would love to see local businesses show their support and raise awareness of this serious topic,” she said.

There are some great advertising package prizes to be won as part of the campaign. The prizes are donated by Castlemaine Mail and Main FM and will be drawn randomly from registered participating businesses.

Grainger Legal in Castlemaine won the best orange shopfront in last year’s competition.

“Taking part in the 16 Days of Activism campaign was such a worthwhile experience for us on both a personal and professional level,” said Principal Lawyer Caroline Grainger.

“It was a small thing for us to do but it started the conversation and brought a focus to the problem of gender based violence in our community,” said Ms Grainger.

“We look forward to being involved again and encourage our fellow local businesses to get involved.”

The campaign runs from Monday 25 November to Tuesday 10 December. To register your business contact Mount Alexander Shire Council on 5471 1700 or email info@mountalexander.vic.gov.au.

Window display starter kits with templates, coloured paper, posters and printed resources for businesses will be available from Monday 4 November at the Civic Centre in Castlemaine.

Businesses are encouraged to share posts on Instagram or Facebook with the hashtag #RespectMtAlex. The winner will be announced on Monday 16 December on Council’s Facebook page.

Mount Alexander Family Violence Prevention Network membership consists of representatives from the Central Victorian Primary Care Partnership, Victorian Police, Castlemaine Health, Mount Alexander Shire Council, Castlemaine Community House, Centre for Non-Violence, Department of Education, Maldon Neighbourhood Centre, Maldon Hospital, CHIRP Community Health and Castlemaine Women’s Alliance.

The #RespectMtAlex campaign coincides with the global 16 Days of Activism Against Gender Based Violence campaign to challenge violence against women and girls around the world. The campaign runs each year from 25 November, the International Day for the Elimination of Violence against Women, to Human Rights Day on 10 December.

Council received funding from the Municipal Association of Victoria to undertake community based activities during the 16 Days of Activism.


Image: Grainger Legal went orange in 2018 to support gender equity.

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