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Council’s small business workshops for 2021 kicks off

Business workshops online

Mount Alexander Shire Council’s 2021 Small Business Workshop Series has kicked off for the year, with a suite of sessions coming up to support the local business community to build knowledge and skills, and network.

Friday 29 January 2021

Mount Alexander Shire Council’s 2021 Small Business Workshop Series has kicked off for the year, with a suite of sessions coming up to support the local business community to build knowledge and skills, and network.

The free, online workshops focus on assisting owner/operators to succeed in the digital landscape, and include topics such as digital and social media marketing, Facebook advertising, website building, SEO essentials and more.

“More than ever, local business owners are telling us how important it is that they have a strong online presence,” said Eva Parkin, Economic Development Officer, Mount Alexander Shire Council.

“Things like having a professional looking website, being able to run Facebook advertising campaigns, and get in touch with clients through tools like enewsletters, are all really useful ways that businesses can continue to build strong relationships with their clients.”

“The February workshops are being delivered in partnership with the Melbourne Innovation Centre, which is comprised of business experts and representatives from a wide range of areas within the business community.

“That breadth of knowledge is valuable as local businesses get the opportunity to learn from like-minded individuals, who are working within the business sector.”

“We’re really hoping that these workshops will help local business owner/operators to feel more confident when thinking about how to grow their business online, and navigate in an online space,” said Ms Parkin.

Business owners are encouraged to register now to attend one of the following sessions:

February 2021:

What: Boost Business with Facebook Advertising
When: Tuesday 2 February, 10.00am – 12.00pm

What: Social Media Marketing 101
When: Wednesday 3 February, 5.00pm – 7.00pm

What: Simple Steps to Build Your Website
When: Thursday 4 February, 12.00pm – 2.00pm

What: Get Found on Google with SEO
When: Tuesday 9 February, 10.00am – 12.00pm

What: Create Email Campaigns with Mailchimp
When: Wednesday 10 February, 5.00pm – 7.00pm

What: Design Like a Pro in Canva
When: Thursday 11 February, 12.00pm – 2.00pm

What: Engage Real Followers on Instagram
When: Tuesday 16 February, 10.00am – 12.00pm

What: How to Create and Plan Content for your Business
When: Wednesday 17 February, 5.00pm – 7.00pm

What: Create an Ecommerce Website with Shopify
When: Thursday 18 February, 12.00pm – 2.00pm

What: Digital Marketing Essentials
When: Wednesday 24 February, 5.00pm – 7.00pm

What: Facebook for Small Business Simplified
When: Thursday 25 February, 12.00pm – 2.00pm

Early March 2021:

What: Boost Business with Facebook Advertising
When: Tuesday 2 March, 10.00am – 12.00pm

What: Simple Steps to Build Your Website
When: Thursday 4 March, 12.00pm – 2.00pm

These workshops will not be delivered face-to-face but rather online through Zoom. Places are limited so book soon.

The workshops are part of the Australian Small Business Advisory Services (ASBAS) program, and are being delivered by Council in partnership with the Melbourne Innovation Centre.

For further information on the workshops and to book your place, visit www.mountalexander.vic.gov.au/BusinessResources or contact Eva Parkin, Council’s Economic Development Officer at e.parkin@mountalexander.vic.gov.au or 5471 1700.

Local business owners/operators are encouraged to sign up to receive our free monthly Economy & Tourism enewsletter for the latest on our upcoming business workshops, support and resources. Sign up at http://bit.ly/MtAlexBusinessEnews



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