Mount Alexander Shire Council has partnered with Business Victoria again in 2023 to deliver three FREE workshops to help our local businesses.
Check out upcoming workshops below:
Social media and content marketing
When: Wednesday 13 March from 6:30pm - 9:30pm
Where: Face-to-face, on site at council offices, 27 Lyttleton Street, Castlemaine
Cost: Free
Book here!
This workshop is designed to give small businesses the tools, strategies, and knowledge on how to grow their business online.
The topics covered include:
- Investigating the different ways your business can sell online
- Automating business processes to increase efficiencies
- Customer Relationship Management (CRM)
- Systems Mechanisms of online marketing
- Digital disruption and the impact to your business
Starting your small business
When: Wednesday 12 April from 6:30pm - 9:30pm
Where: Face-to-face, on site at council offices, 27 Lyttleton Street, Castlemaine
Cost: Free
Book here!
This workshop is designed to help potential small business owners learn about the essentials of starting a small business.
The topics covered include:
- Understand the key success factors involved in starting your business
- Understand the key components of a good business plan
- Create business and action plans that will give you the steps you need to work towards starting your business
- Understand where to go for additional resources
Generating cashflow
When: Wednesday 17 May from 6:30pm - 9:30pm
Where: Face-to-face, on site at council offices, 27 Lyttleton Street, Castlemaine
Cost: Free
Book here!
This workshop is designed to help identify the key cash flow drivers in business and provide ways of improving operational activities that will immediately improve cash flow.
The topics covered include:
- Profit versus cash
- Cash conversion cycle
- Suppliers and cash flow
- Improving your customer collections
- Marketing and cash flow
- How to prepare a cash flow forecast
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