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New digital mentoring program for tourism businesses

Family walking down historic street in Maldon.

Tourism operators can apply to participate in a mentoring program to help build their online presence.

Friday 24 August 2018

Tourism business have the opportunity to participate in a new digital mentoring program, which is believed to be one of the first in Australia.

The opportunity aims at improving the digital capacity of small and micro tourism businesses such as retail, accommodation and hospitality businesses across the Bendigo Regional Tourism area (Mount Alexander, Loddon and Central Goldfields shires and City of Greater Bendigo).

The program will see between 30 to 50 tourism businesses from across the region receive one-on-one mentoring at a heavily subsidised cost and is open to any tourism-related business in the region.

Acting Chair of Bendigo Regional Tourism Terry Karamaloudis said the program was ideal for businesses that did not have the time or means to attend training on using digital tools to promote their business.

“This program will see a mentor come to the business venue, and work one-on-one with staff, at a reduced rate, at a time that suits them,” said Mr Karamaloudis.

“It will help businesses not just work better online, but ensure their digital marketing and business initiatives align with the broader Bendigo Regional Tourism brand and direction.

“Visitors to our region are looking for great experiences and are increasingly researching, booking and reviewing their trips online.

“Businesses can really benefit from being active in the online space, whether that is through a great website, social media channels or engaging with travel forums like TripAdvisor.

“We encourage any business operating in the tourism space who would like to improve their digital skills to apply for the program,” he said.

The program is funded by the Australian Government’s Building Better Regions fund, the City of Greater Bendigo and Bendigo Regional Tourism.

Applications are open now and can be submitted online at www.brtmentoring.digital.

Image: Is your tourism business reaching visitors to our shire? (Photo: Kim Selby)

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