The Castlemaine Rotary Truck Show would normally bring 200 trucks and raise tens of thousands of dollars that are distributed throughout the year to local charities, youth scholarships and community applications for assistance. The pandemic last year saw this event move online, which allowed them to reach a broader audience of over 40,000 people.
In October the committee launched a photo competition, ‘At Work with Trucks’, with entries coming in from across Australia. A local artist was then hired to design a calendar featuring some of the photos and provided marketing material for future events. The committee also organised an online panel of speakers that was broadcast live to Facebook. Through the new skills acquired through their online events, the Castlemaine Rotary Truck Show worked with the Castlemaine Pioneers and Old Residents Association to assist them in presenting their History of Transport in Mount Alexander Shire exhibition on Facebook live to an audience of over 500 live viewers. In November, the Castlemaine Rotary Truck Show held a series of online events and presentations to bring the community together in lieu of the Truck Show event. However, with the easing of restrictions, the committee was able to enact a COVID-safe plan and hold a smaller version of the live truck show. It was also streamed to Facebook and garnered an audience of over 11,000 people. The changing conditions of last year allowed the Truck Show to broaden its audience and provided an opportunity to engage with a larger group of people through media interviews, which they hope will benefit future initiatives and the Truck Show event in 2021.