Tourist attraction and service signs show tourism businesses, attractions and services which meet the criteria established by VicRoads and Tourism Victoria.
Tourist attraction - brown sign Tourist service - blue sign
To qualify for one of these signs, the core business must be tourism based with a strong commitment to servicing visitors.
The following list helps to classify a site as either a tourist or services facility:
If your sign is approved by VicRoads, applicants are responsible for all costs related to the design, manufacture, installation and maintenance of the sign.
Check out the VicRoads guidelines to help tourism businesses when applying for road signs.
For more information and to apply, please contact our Tourism Marketing and Development Officer on 03 5471 1714 or via email at email@example.com.